Now in its 18th year, the Cycle Show at the NEC Birmingham is the place to go to check out the latest bikes and kit, pick up some expert tips and rub shoulders with some famous faces. Here’s five reasons why you should check out this year’s event, taking place from 13 to 15 September – plus details of how you can get at least 10 per cent off tickets.


1 See the hottest new bikes & gear

Bikes already confirmed for the show include GT’s Fury Carbon Pro 29 downhill rig and Orange’s Stage 6 RS enduro bike. Also on the list of brands exhibiting are the likes of Cannondale, Focus, Genesis, Kinesis, Marin, Mondraker, Pivot, Ribble, Rose, Salsa, Surly, Transition and Yeti. There’ll be plenty of components, clothing and accessories on display too – and there’s good news if you’re grabbed by the urge to buy, because this year’s Retail Hub will be 20 per cent bigger!

GT Fury Pro DH bike. Pic: Steve Behr
GT's Fury Carbon Pro will be just one of the drool-inducing bikes on display. Pic: Steve Behr

2 Try out bikes on the off-road demo track

You can take bikes for a test ride on the Bosch eBike Systems MTB Track supported by MBUK – a 1.7km outdoor trail loop built by pro BMXer/DH racer Kye Forte. Focus’s full line-up of e-MTBs will be available, along with Ribble’s HT Ti (the road brand’s first foray into mountain bikes) and many more, including BH, Calibre, Cannondale, Corratec, Genesis and Surly. There’s a pump track, kids’ zone and road test track too (see the VIP package from our sister mag Cycling Plus), plus you can try out Bosch’s all-new eBike ABS system.

Bosch eBike Systems MTB Track supported by MBUK
Take bikes through the arena and out into the trees on the Bosch eBike Systems MTB Track supported by MBUK. Pic: Cycle Show

3 Meet cycling heroes & get expert advice

MTB legend Martyn Ashton will be taking to the main stage for a Q&A session, as will multiple-time enduro and DH world champ Tracy Moseley, super-stylish rider and MBUK columnist Olly Wilkins, and MTB photographer Geoff Waugh. On the new Komoot Cycle Advice Stage supported by BikeRadar you’ll be able to get tips on everything from nutrition to bike mechanics, and our tester/writer Aoife Glass is appearing too. Check out for the full programme.

Cycle Show main stage
There'll be tons of stuff going on over on the main stage. Pic: Cycle Show

4 Pick up some travel advice & inspiration

If you’ve got a taste for adventure, the Destination Zone is the place to head, with all the info you need to plan a two-wheeled trip to Europe – or for the really adventurous, India, Nepal or Cuba. You’ll find exhibitors offering supported and self-guided tours, training weekends, bike hire, cycling routes and more.

Bikepacking. Pic: Anthony Pease
Whether you want to dip a toe into bikepacking or plan the trip of a lifetime, the Destination Zone is the place to hang out. Pic: Anthony Pease

5 We'll be there too!

Not only are MBUK supporting the Bosch eBike Systems MTB test track, but we’ll have our own stand at the show, with exclusive merchandise, subscription offers, goody bags (make sure to pre-order yours when you buy your ticket to avoid missing out!) and more. So come and say hello to the magazine team!

MBUK merchandise stand. Pic: Steve Behr
Don't worry, we don't bite! Although if Jimmer's feeling particularly frisky he might try to hump your leg... Pic: Steve Behr

Now the bit you've all been waiting for...

MBUK readers can get 10 per cent off entry to the Cycle Show, while subscribers can save a whopping 20 per cent.

Click here and the 10 per cent discount will be applied automatically. Subscribers, check out your exclusive Subs Zone on p68 of issue 372 for details of how to get your extra discount.


Ticket offer applies to adult advance tickets only. Closing date 12 September 2019. A transaction fee applies. On-the-door tickets cost £19.


James Costley-White is the editor of Mountain Biking UK (MBUK), the UK's best-selling mountain biking magazine, founded in 1988. James, often known as JCW, has been an avid mountain biker since 1992, during which time he's amassed a huge amount of knowledge about the sport and masses of riding experience. He can regularly be found riding the trails around Bristol and south Wales. As well as editing MBUK, JCW contributes regular product reviews and other articles to the magazine. He's a fully-qualified professional journalist, certified as a senior reporter by the National Council for the Training of Journalists (NCTJ) and holds a postgraduate diploma in journalism from Cardiff University's School of Journalism, Media and Culture. As well as heading up MBUK, he's worked for other cycling titles including, and Triathlon Plus magazine, along with the Bristol Post, Western Daily Press, Gloucestershire Echo and Gloucester Citizen newspapers.